Product updates for Shopify merchants. Provider availability can still depend on the integrations enabled for the deployment and the accounts you authorize.
More paid-media channels
Added the shared Metrico advertising workspace for supported providers.
Expanded supported Meta, TikTok, and Google Ads account and performance views.
Improved Product × Ads handling so exact, shared, and unavailable mappings stay visibly different.
First-party storefront analysis
Added Metrico Pixel storefront sessions, funnels, product and collection behavior, and landing-page views.
Added Session Explorer for individual pseudonymous sessions.
Added Pro Visitor Journeys and advanced Attribution Paths for deeper cross-session review.
Recommendations and external advisor access
Added merchant-controlled recommendations across commerce, paid media, product mapping, inventory, and storefront behavior.
Added read-only MCP advisor access for supported external AI clients, subject to store and plan permissions.
Simplified merchant-facing recommendations around what changed, why it matters, and what to review next.
Server-side purchase conversion delivery
Added Shopify-backed purchase delivery support for configured Meta, TikTok, and Google destinations.
Purchase values remain based on Shopify orders and supported consent-aware identifiers.
Essentials follows its selected paid channel; Pro supports configured channels according to plan entitlements.