Checklist

Google Ads + Shopify connection checklist.

Google Search, Shopping, and Performance Max do not map to products in exactly the same way. Confirm what is actually available before creating product-level conclusions.

01

Account scope

Validate the operating customer account and any manager-account context.

02

Mapping limits

Shopping/PMax spend without defensible product mappings should remain unmapped.

03

Conversion truth

Keep Google-attributed conversions separate from Shopify order truth.

01

Connection

Verify configuration before analysis.

  • Google Ads OAuth grant active
  • Correct customer selected
  • Manager/login customer configured where needed
  • Developer-token/API access ready
  • Currency recorded
  • Initial history synced
  • Ongoing reconciliation healthy
02

Measurement

Validate conversion semantics.

  • Google conversion action identified
  • Server-side destination configured if used
  • gclid handling follows consent
  • Shopify orders remain purchase truth
  • No assumption that PMax spend has exact SKU mapping without evidence