Measurement
Check pixel/CAPI changes and attribution settings before comparing periods.
Checklist
Meta Ads + Shopify audit checklist.
Use this before changing budgets from a dashboard headline. It forces the account, attribution, product, and inventory context into the same review.
Structure
Review campaign, ad-set, ad, and creative evidence without assuming each layer proves incremental revenue.
Store impact
Validate the promoted products, Shopify outcomes, and inventory readiness.
01
Audit
Mark each item pass, investigate, or unavailable.
- Correct ad account selected
- Currency matches the analysis
- Comparison period is valid
- Tracking changes documented
- Material campaigns reviewed
- Creative concentration reviewed
- Product mappings reviewed
- Shopify economics reviewed
- Low-stock pressure reviewed
- Decision queue documented