Checklist

Shopify first-party pixel setup checklist.

A pixel is useful only when its event semantics, consent behavior, and purchase linking are understood. Validate the pipeline before trusting funnel or attribution analysis.

01

Validate events

Confirm the expected storefront events fire once with the fields your analysis actually requires.

02

Validate consent

Do not treat denied or unknown consent as permission to retain advertising identifiers.

03

Reconcile purchases

Use Shopify orders as purchase truth rather than trusting a browser checkout event as revenue truth.

01

Installation

Confirm the technical surface first.

  • Pixel/application installed on the intended storefront
  • Environment points to the intended Metrico store
  • No duplicate install producing duplicate events
  • Event endpoint reachable in production
  • Consent state observable
02

Behavior validation

Run one clean test journey.

  • Session starts
  • Product view observed
  • Add to cart observed
  • Checkout step observed
  • Purchase is linked only after Shopify order evidence exists
  • Landing/source parameters preserved only as permitted