Connection
Confirm the authorized advertiser and synchronization state.
Checklist
TikTok Ads + Shopify connection checklist.
Validate the TikTok evidence Metrico actually receives rather than assuming Meta-style creative or attribution parity.
Hierarchy
Campaign/ad-group/ad evidence can be normalized while unsupported creative parity stays unavailable.
Events API
If enabled, server-side purchases should be backed by linked Shopify orders and consented TikTok click identifiers.
01
Validation
Run through the provider boundary explicitly.
- TikTok advertiser selected
- Currency recorded
- Hierarchy sync healthy
- Daily metrics present for expected dates
- Catalog/product mappings reviewed
- Unsupported creative parity clearly unavailable
- ttclid consent handling verified
- Events API destination tested if enabled