Documentation

How Metrico handles attribution.

Metrico does not solve attribution by declaring one source universally correct. It shows what each source observed and lets compatible evidence answer different questions.

01

Provider attribution

Meta, TikTok, and Google keep their own attribution semantics and reported outcomes.

02

First-party paths

Metrico Pixel can provide observed source/session/journey evidence, with advanced paths reserved for Pro.

03

Shopify truth

Linked Shopify orders own purchase value and commerce state; attribution evidence does not rewrite the order ledger.

01

Questions each layer answers

Use the right source for the right question.

  • What did the ad platform attribute? → provider evidence
  • What did the visitor do on the storefront? → Metrico Pixel
  • What was actually ordered/refunded? → Shopify
  • Which path was observed across sessions? → Pro Visitor Journeys / Attribution Paths