Documentation

How Product × Ads mapping works.

Product-level ad intelligence is only defensible when the relationship between an ad and a Shopify product is supported by evidence. Metrico refuses to invent exact allocation for ambiguous exposure.

01

Exact evidence

Catalog/product identifiers, promoted objects, destination URLs, variant evidence, and confirmed mappings can support a direct relationship.

02

Shared evidence

Ads that promote collections or multiple products are not silently allocated as exact SKU spend.

03

Merchant verification

Mappings and limitations stay inspectable so a merchant can verify the premise before acting.

01

Interpretation

Use the mapping state as part of the decision, not as invisible plumbing.

  • Exact mapping: product-level spend can be used when other inputs are compatible
  • Shared mapping: exposure is known but exact product allocation is not
  • Unmapped: do not manufacture product spend
  • Currency/date/account scope must still be compatible