For founders

Know what deserves your attention without becoming the analyst.

The founder problem is not a lack of dashboards. It is deciding which five things deserve investigation before another day of spend goes out the door.

01

Business brief

Start from the store and the material change instead of opening provider tables first.

02

Recommendation queue

Use deterministic findings to prioritize product, campaign, creative, inventory, or data-quality questions.

03

Ask through MCP

Read-only MCP can let a supported AI client reason over Metrico business knowledge without generic database or campaign-write access.

01

Founder workflow

A useful daily loop is intentionally short.

  • Check what changed
  • Open the highest-impact finding
  • Verify the evidence and limitation
  • Decide whether to protect, investigate, or test
  • Leave execution under human control