Provider-neutral workspace
Use common scope and hierarchy patterns while retaining Meta/TikTok/Google capability differences.
For performance marketers
Provider dashboards explain delivery. Metrico adds the commerce, product, first-party behavior, mapping, and inventory context needed to decide what the delivery actually means for the store.
Use common scope and hierarchy patterns while retaining Meta/TikTok/Google capability differences.
Move from supported creative/ad evidence to the products and storefront behavior connected to the traffic.
Shared or ambiguous spend stays separate until a defensible mapping exists.
These are more useful than another blended dashboard.