$49.99 Essentials
One Shopify store, one supported paid channel, Pixel, Product × Ads, intelligence, server-side conversions for that channel, MCP, and 10 current recommendations.
For small teams
Essentials is designed to be a complete product for a straightforward one-channel brand. Pro exists when the business becomes multi-channel and attribution/journey complexity genuinely increases.
One Shopify store, one supported paid channel, Pixel, Product × Ads, intelligence, server-side conversions for that channel, MCP, and 10 current recommendations.
All supported paid channels, cross-channel intelligence, Visitor Journeys, advanced Attribution Paths, configured multi-channel server-side conversions, and 50 recommendations.
The launch packaging is intentionally simple: an eligible Shopify-confirmed 14-day trial, then choose the complexity level that matches the brand.
You should not need Pro just to get a useful product.
Upgrade because the business is genuinely more complex.