Shopify order values
Eligible purchase value and order details come from the Shopify order used by Metrico.
Meta Conversions API
Send eligible Shopify-backed purchases to Meta server-side.
Metrico can use eligible linked Shopify orders and permitted Meta identifiers for configured server-side purchase delivery.
Consent-aware identifiers
Supported Meta click identifiers are used only when the applicable storefront consent permits it.
Configured destination
Delivery requires a supported Meta destination to be configured for the store.
Common questions
What merchants usually want to know.
What should I know about send eligible shopify-backed purchases to meta server-side?
Metrico can use eligible linked Shopify orders and permitted Meta identifiers for configured server-side purchase delivery.
How does this fit into Metrico?
Metrico connects Shopify with supported advertising channels so merchants can review commerce and paid-media performance in one product.
Does Metrico automatically change campaigns?
No. Metrico provides analysis and recommendations for merchant review; campaign changes remain under merchant control.