Shopify-backed purchase values
Eligible purchase value, currency, time, and order identity come from the Shopify order used by Metrico.
Server-side conversions
Send eligible Shopify-backed purchases to configured ad platforms.
Metrico uses linked Shopify orders for eligible purchase delivery and can use permitted provider identifiers from the associated storefront session when configured.
Consent-aware matching
Supported provider identifiers are only used when the applicable storefront consent allows their use.
Plan-aware destinations
Essentials follows its selected supported paid channel. Pro can use configured supported destinations across its allowed channels.
Common questions
What merchants usually want to know.
Which destinations can Metrico support?
The current product includes configured Meta Conversions API, TikTok Events API, and Google server-side purchase delivery paths where available.
Does this guarantee deduplication with every other tracking integration?
No. Deduplication with unrelated third-party integrations depends on how those integrations and the destination platform identify the same event.