Free template

Paid-social creative testing template.

Treat a creative test as a documented hypothesis with a defined decision rule—not a sequence of ads launched until one chart turns green.

One hypothesis

State what changed—hook, angle, format, offer, product, or audience—before the test starts.

Do not declare a winner from a tiny or structurally different sample.

A strong provider signal still needs product economics and inventory context before it becomes a scaling decision.

Create one card per deliberate creative experiment.

Record the result without rewriting the hypothesis after the fact.