Free template

Meta Ads audit template for Shopify brands.

Audit the evidence in the same order Metrico investigates paid growth: confirm scope first, then delivery, commerce impact, product mapping, creative patterns, and operational constraints.

01

Scope before conclusions

Record account, currency, date range, attribution settings, and Shopify comparison period before judging performance.

02

Separate platform and store truth

Keep Meta-attributed outcomes separate from Shopify orders and revenue instead of forcing them to reconcile into one number.

03

Finish at product level

Review which Shopify products the spend is actually promoting, their economics, and whether inventory can support more demand.

01

1. Account and measurement

Write these down before opening campaign tables.

  • Ad account and currency
  • Audit date range and comparison range
  • Meta attribution setting used for the review
  • Shopify timezone and store currency
  • Pixel/CAPI status and any known tracking changes
  • Known promotions, launches, stockouts, or site incidents
02

2. Campaign and creative review

Identify concentration, deterioration, and unsupported conclusions.

  • Spend and delivery by campaign
  • CPA/ROAS as provider-reported evidence
  • Creative spend concentration
  • Creatives with sustained deterioration rather than one-day noise
  • Campaigns with meaningful spend but weak commercial support
  • Any missing or incompatible evidence that blocks a conclusion
03

3. Shopify product reality

Bring the store back into the decision.

  • Products mapped to the audited spend
  • Shopify revenue/orders for those products
  • Contribution or margin evidence where available
  • Current inventory and observed sales velocity
  • Products receiving paid support while unavailable or constrained
  • Products with stronger economics that receive little mapped support
04

4. Decision queue

Turn the audit into a small action list.

  • Protect: evidence worth preserving
  • Investigate: mismatches that need another read
  • Test: products or creatives with a defensible hypothesis
  • Fix data: mappings/freshness/tracking gaps
  • Do not act: conclusions blocked by missing or incompatible evidence