Executive view
Start with Shopify revenue, compatible paid spend, contribution context, and the few changes that require attention.
Free template
Shopify paid-growth report template.
Use one report to answer what changed, where paid media contributed evidence, which products mattered, and what deserves investigation next—without turning every source into one blended number.
Provider view
Break Meta, TikTok, and Google evidence out by provider/account/currency before any cross-channel interpretation.
Decision view
End with product, inventory, creative, and campaign questions rather than a screenshot collection.
01
Weekly summary
Keep this short enough for a founder to read first.
- Shopify net revenue and order trend
- Compatible paid spend by provider
- MER or contribution-after-ads only where inputs are compatible
- Top positive change
- Top risk
- Top data limitation
02
Paid-media evidence
Provider-reported outcomes belong in provider context.
- Spend and attributed outcomes by provider
- Campaigns driving the largest change
- Creative/asset changes worth investigating
- Account/currency/date scope
- Attribution-window notes when they materially affect interpretation
03
Product and inventory
Connect media to what is actually being sold.
- Top Shopify products by commercial outcome
- Mapped paid spend by product where defensible
- Low-stock products under paid pressure
- Products with weak economics and material spend
- Products with strong economics and available inventory worth testing