What this calculator can tell you
It calculates the formula from the values you enter. It does not verify that currencies, attribution semantics, product mappings, or cost inputs are compatible.
Free calculator
Contribution margin is what remains after the variable costs included in the calculation. The result is only as good as the costs and paid-spend mapping you provide.
Contribution after ads = revenue − COGS − variable costs − compatible ad spend
The calculator will show a result once the required denominator or baseline is greater than zero.
It calculates the formula from the values you enter. It does not verify that currencies, attribution semantics, product mappings, or cost inputs are compatible.
Metrico can apply the same question to synchronized Shopify and supported paid-media data while keeping the relevant account, currency, mapping, and inventory context available.